Masseria di Coratin
Areas:
Brand design, Package
Explorations with olive oil.
Masseria di Caratina is a personal project: a single-varietal Coratina olive oil brand from Italy. The brief sat between two forces: the rawness of the material - soil, bark, the stain of pressed oil and the precision behind making it. Rather than illustrate that, I built a wordmark with a rough, grainy texture, as if grown from the material it names, set against a clean, minimal label structure. The tension between the two carries the brand.
